Pop star theory - Matt Keil

Matt Keil talked about the three different based video's and what should be in them. These three are:

• Performance Based Video: The music video has to include the artist, band and group performing the song through most if not; all of the video. Having the group perform is likely to be the easiest thing to do if you have a budget, however, it is key if you have an appropriate location. An example of this could be Coldplay - The Scientist. 

The location fit in with the lyrics and yet it is still entertaining despite it being performance based

through - out.

• Narrative Based Video - A narrative based music video contains plenty of footage which tells a story through moving images to the audience whilst being accompanied with the music on top. This means that professional actors are brought in and are used to act with lyrical content so they link together. This kind of video is popularly known to be linked with movies as a featured song in the film. This is because you will often see film footage within the video. An example of this would be Take That - Rule the World.

As you can see, the narrative was there (footage from the film) and the performance (Take That).

• Concept Based Video - This style of music video is based around a single idea or concept. These types of videos are very unusual and utilize one particular filming or editing technique. The commercial world demand music video's to be slightly more accessible, however, a good example of this would be,  "Mario Bros" by Aphex Twin. 

The majority of videos aren't clear as to having one set type. Usually videos will incorporate a mixture of the three above (mainly, a performance by the artist and narrative footage alongside). An example of this would be "Love The Way You Lie" by Eminem and Rihanna. Through out the video, the camera jumps to footage of Rihanna and Eminem singing, and then back to the narrative of the couple.


This is something which the industry likes as it expresses and widens what happens in a music video. This is something that I want to aim to achieve with my music video and what I have been planning to achieve from the beginning.