A digipak is the cover of the DVD or CD that gives all information needed about the artist and production of the album/single. Not only is it used for protecting and putting the CD into, but uses different conventions to distract people in looking and capturing their eye into buying it. The CD would only really be appropiate if it had all the generic conventions that were appropiate for the artist (unless they did something completely random which means the production is trying to achieve this opposite effect to the generic conventions the artist possess and what the audience think they possess).
Digipak Conventions
- Name of artist - this complements the image if the artist. The layout/font/colour etc, should relate to how the artist is and looks on the cover. For example, in Beyonce's new album, the front cover portrays a confident, sexy woman. The writing is black which is striking and bold, just like how Beyonce looks.
- Image of the artist - this is something which common on every CD cover, it is something that the audience like and are used to.
- Record Label - This tells the audience a number of things. These include, The artist isn't fake and that they are a well established/trained artist in the the music industry.
- Copyright - This is printed in small writing on every CD (compact disc) to show that it is not acceptable. Here it is on the back of Beyonce's new CD, in the middle at the bottom.
- Track listing - This allows the audience to skip to a different track they want by looking at what number it is on in the track listing. It is common that the font is similar, if not the same as the front covers writing of the artist.
- Sticker (showing the singles which the public will already know) that is placed on the bottom left hand side. This attracts more buyers as they can see just by walking by that they are likely to know some songs.
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